Business Management

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Audio player software is used to play back sound recordings in one of the formats available for computers today. It can also play back music CDs. There is audio player software that is native to the computer’s operating system (Windows, Macintosh, and Linux) and there are web-based audio players. This article discusses the audio players. Advantages of computer audio player software. The main advantage of a audio player is that you can play your audio CDs and there is no longer any need to have separate CD player. However the capabilities of the computer audio player go beyond playing traditional music CDs. You can also play sound clips in one of the many audio format found in the information.

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines. SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search functions and searches what is popular people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future. In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages. Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links.